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In 2005, the EMA Foundation for Paper-Based Communications sought out the public relations firm, GolinHarris, to assist in the formation of an industry awareness campaign aimed at promoting and defending the use of envelopes as a viable communications medium for both business-to-consumer mailers and business-to-business mailers.
The campaign has resulted in intriguing research reports, presentations concerning paper and envelopes, as well as articles and radio spots. Each of these items speaks to the viability, strength, and positive perception of envelopes as a communications vehicle. This collection of resources is designed to educate and enlighten our members, donors, researchers, and other interested individuals concerning our industry. Please use the links at left to peruse these resources.
Questions regarding the campaign can be directed to Tonya Muse, executive director, or Thomas Marshall, administrator.
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