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Research & Studies





Direct Mail Trends Study
The purpose of this study is to try to understand the trends and factors that drive the future of the direct mail industry and to evaluate the impact of the Internet and alternative media on direct mail advertising. This study gives an overview of the direct mail market and various segments within direct mail. It also tracks response rates for various mediums and takes a look at customer views and reading patterns.

Members: $50 Click to order
Non-members: $150 Click to order



2006-2008 Global Postal Trends and New Market Opportunities for Envelope Manufacturers
Every business owner and member of management needs this tool to help understand what trends will affect their businesses and how to use these trends to your advantage. You will learn how to keep your business relevant in a changing world by using more integrated delivery strategies and better targeted marketing.

Members: $100 Click to order
Non-members: $300 Click to order




Environmental Awareness Toolkit
The toolkit includes information about best practices, the latest technologies, and other resources designed to enhance environmental management throughout the envelope manufacturing process – from the paper and pulp companies that harvest trees to the consumers and businesses that ultimately receive envelopes in the mail.

members:$125 Click to order
Non-members: $200 Click to order



Industry Awareness CD
This interactive CD is an educational CD focusing on the envelope industry. The CD contains market data, a brief history of the industry, stresses the importance of the envelope industry to the environment, and talks about career opportunities in the envelope industry. It is a handy tool to use at job fairs, trade shows or in customer meetings.

members:$100 Click to order
Non-members: $300 Click to order
Special Publications





Envelope Industry Crisis Manual
This crisis communications manual is an important toolkit to use in developing a crisis plan as well as a response to the media, customers and the public in the event of a crisis in your company or in the envelope industry. The crisis plan outlines what to do in the event of a crisis, how to respond to the media, what messages should you deliver and how to deliver them to the media, and how to write a company plan.


Members: Free Click to order
Non-members: $30 Click to order



The Graceful Envelope
The EMA Foundation, along with the Smithsonian’s National Postal Museum, have produced The Graceful Envelope book, which is a compilation of more than 30 envelopes out of hundreds that were created from calligraphers from around the world. The artists have designed envelopes which transcend cultural and geographic boundaries.

The Graceful Envelope reflects on the importance of the mail. In this publication, readers will learn more about this esoteric, complex and subtle craft. Receive your copy from the EMA Foundation.





The History of Envelopes:1840-1900
The History of Envelopes, written by Maynard H. Benjamin, CAE, gives a comprehensive look at the envelope industry from 1840 to 1900. Mr. Benjamin was inspired to write this book after reading Robert Ramage’s History of Envelopes and James Logan’s The Red Envelope.

members:$30 Click to order
Non-members: $50 Click to order

Intelligent Document




Pursuing the Intelligent Document
A Vision for Paper-Based Communications in the Information Age
This is the first in a series of reports that examine the impact of technology on the mail stream and paper-based communications. The task force recounts their journey to six leading companies to learn about intelligent indicia that could replace stamps or metering; DataGlyph technology; sorting and reading machines, and how they affect barcoding; electronic ink; 3-D imagery; e-billing and one-to-one marketing. Company owners and managers will benefit from the background offered about these technologies.

members:$50 Click to order
Non-members: $150 Click to order


Pursuing the Intelligent Document
A Review of technologies Impacting the Future of Mail
This report examines how new and emerging technology can have an impact on mailed pieces. Technologies discussed include high-speed inkjet printing, RFID, watermarking, two-dimensional barcoding, and steganography. These innovations are explored in the context of mail security, tracking, and building a "bridge" to the internet. Executives and managers responsible for growth strategies and innovation need this information to take their business to the next level.

members:$100 Click to order
Non-members: $300 Click to order



Intelligent Document Study
The Internet of Things
This report offers a historical perspective on the internet and other technology that affects the mail stream. This publication is an excellent training tool for people new to the paper-based communications industry, as it gives background about early technology, the progression to barcoding, and studies newer technology, including embedded data and RFID. Sales and technical personnel can benefit from the information presented.
members:$150 Click to order
Non-members: $450 Click to order

Intelligent Document Series, Parts I, II, III

members:$240 Click to order
Non-members: $720 Click to order

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