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Institute for Postal Studies

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Press Releases

July 25, 2008

In 2005 the EMA Foundation launched a public awareness campaign entitled, “Open for Business with a Personal Touch.” This campaign focuses on promoting the value of the envelope as a viable communications vehicle. The Foundation is developing tools and avenues to educate customers, major mailers, creative directors and advertising agencies about the benefits and value the envelope plays as a communications or delivery tool.

The industry awareness campaign has made great strides since its inception. Please visit our online library to read more about our message platform, research reports, and nearly 10 million media impressions!

	The Foundation's Objectives are to:
	Identify and analyze major trends affecting the paper-based communications industry
	Position paper-based communications as a key participant in the information age
	Develop key relationships with academic institutions and allied industry partners to monitor and support focused research
	Encourage career participation in the paper-based communications industry

Publications

The History of Envelopes: 1840-1990, Maynard H. Benjamin, CAE This special book offers a history of the envelope and its place in our society as well as the creation of an industry.

members:$30 Click to order
Non-members: $90 Click to order

For a full listing of the publications, please click on the link....publications catalog

Please Recycle Campaign

In conjunction with the Direct Marketing Association and the Magazine Publishers of America, the Envelope Manufacturers Association has launched a “Please Recycle” Program to inform consumers that envelopes, along with magazines, catalogues, and newspapers are recyclable...more

Press Releases

Institute for Postal Studies 2008 Economic Jobs Study 6/19/08

Americans prefer to send and receive information in an envelope 10/30/07

Papercone Corporation Marks Inaugural of EMA Foundation Environmental Initiative Fund 7/25/07

EMA Launches "Please Recycle" Campaign 6/18/07

Institute for Postal Studies

The EMA Foundation for Paper-Based Communications' Institute for Postal Studies (IPS) recently released the "2008 Economic Jobs Study for the Mailing Industry" This is an update to its 2003 study. The study provides a detailed analysis of mailing industry jobs by congressional district for all 50 states in the United States. The study finds that there are 8.4 million jobs and over $1 trillion in revenue attributed to the mailing industry. For a copy of the final report, click here A breakdown by state can be viewed here and a breakdown by congressional district within each state can be viewed here.

The EMA Foundation for Paper-Based Communications’ Institute for Postal Studies (IPS) recently released a white paper entitled, “First-Class Mail and the United States Postal Service – Future Strategies for This Time Honored Medium.” The paper is based on presentations given by former postal and mailing industry leaders at a summit sponsored by IPS this past winter. During the course of the summit, an overview of the current state of First-Class Mail was presented, strategies for looking at the future of this class of mail were examined, new ideas were discussed and barriers to implementation of these ideas were examined. Full Report