
March 11, 2013, Alexandria, VA – The EMA Foundation for Paper-Based Communications’ Institute for Postal Studies has just released the 2012 Mailing Industry Job Study, which is an update to their 2010 economic mailing industry jobs study. The study reveals that the overall impact of the industry remains strong. The study determined that there were approximately 8.4 million jobs and $1.3 trillion in sales revenue associated with the mailing industry in 2011, the most recent year for which data is available.
While the difference was slight between 2009 and 2011, the industry saw a shift in economic impact among its components. The Postal Service, the entire mail production supply chain, and publishers generated less revenue in 2011 than in 2009 due to a decline in volume. Countering this decline is the increase in economic activity that the mailing industry supports by delivering the goods sold through e-commerce and supporting e-commerce sales through mail based advertising.
Jobs and economic activity associated with the mailing industry are contained in three categories: 1) public and private sector entities that create mail, deliver mail and parcels, and provide retail acceptance or delivery services; 2) entities that use mail and send and receive parcels as part of their everyday business operations, and 3) entities that sell products using mail advertising or use the mailing industry to deliver their products.
This study analyzes the most recent information collected by the U.S. Bureau of Labor Statistics in its Occupation Employment Statistics program on employment by occupation and industry, the U.S. Census Bureau, the United States Postal Service, the Department of Commerce Bureau of Economic Affairs and the Direct Marketing Association.
“We are excited to release this report because it shows how important the mailing industry is to the US economy. It represents over 8.6% of the nation’s GDP and 6% of the nation’s jobs” says Cheryl Chapman, chairman of the EMA Foundation Institute for Postal Studies. To view a Powerpoint presentation of the study, click here.
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