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"Open for Business" Campaign Resources

Institute for Postal Studies

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Press Releases

May 9, 2008

In 2005 the EMA Foundation launched a public awareness campaign entitled, “Open for Business with a Personal Touch.” This campaign focuses on promoting the value of the envelope as a viable communications vehicle. The Foundation is developing tools and avenues to educate customers, major mailers, creative directors and advertising agencies about the benefits and value the envelope plays as a communications or delivery tool.

The industry awareness campaign has made great strides since its inception. Please visit our online library to read more about our message platform, research reports, and nearly 10 million media impressions!

	The Foundation's Objectives are to:
	Identify and analyze major trends affecting the paper-based communications industry
	Position paper-based communications as a key participant in the information age
	Develop key relationships with academic institutions and allied industry partners to monitor and support focused research
	Encourage career participation in the paper-based communications industry

Publications

The History of Envelopes: 1840-1990, Maynard H. Benjamin, CAE This special book offers a history of the envelope and its place in our society as well as the creation of an industry.

members:$30 Click to order
Non-members: $90 Click to order

For a full listing of the publications, please click on the link....publications catalog

Please Recycle Campaign

In conjunction with the Direct Marketing Association and the Magazine Publishers of America, the Envelope Manufacturers Association has launched a “Please Recycle” Program to inform consumers that envelopes, along with magazines, catalogues, and newspapers are recyclable...more

Press Releases

Americans prefer to send and receive information in an envelope 10/30/07

Papercone Corporation Marks Inaugural of EMA Foundation Environmental Initiative Fund 7/25/07

EMA Launches "Please Recycle" Campaign 6/18/07

EMA Foundation for Paper-Based Communications Releases Canadian Jobs Study 4/11/07

The EMA Foundation for Paper-Based Communications Releases 2006-2008 Global Trends and New Market Opportunities for Envelope Manufacturers Study 1/3/07

Institute for Postal Studies

The EMA Foundation for Paper-Based Communications' Institute for Postal Studies (IPS) recently released an issue paper entitled, "The Effect of the Military Service Obligation on the Budget Scoring of H.R. 22." This paper discusses the possibility of Congress revisiting the return of the military service pension obligation from the USPS to Treasury with regard to the threshold issue of budget neutrality. The paper concludes that there is at least one feasible way to effect transfer of the military service obligation to Treasury while avoiding an increase in the deficit. This approach is also fiscally responsible because it strengthens the long-term financial health of the Postal Service by shoring up the retiree health benefits fund and giving mailers some rate relief. To read more ... Executive Summary and Appendix.

The EMA Foundation for Paper-Based Communications’ Institute for Postal Studies (IPS) recently released a white paper entitled, “First-Class Mail and the United States Postal Service – Future Strategies for This Time Honored Medium.” The paper is based on presentations given by former postal and mailing industry leaders at a summit sponsored by IPS this past winter. During the course of the summit, an overview of the current state of First-Class Mail was presented, strategies for looking at the future of this class of mail were examined, new ideas were discussed and barriers to implementation of these ideas were examined. Full Report